I am an Assistant Professor at the University of Minnesota - Twin Cities. My research focuses on developing message strategies and persuasive technology that helps people connect their concrete everyday behaviors to their abstract, long-term goals.
Previously, I earned a Ph.D. and M.S. from Cornell University's Department of Communication, an M.A. from NYU's Culture and Communications program, and a B.A. in Public Relations (Honors) and Political Science (minor: Marketing) from the S.I. Newhouse School and Syracuse University. I also hold professional certificates in Advanced Event Management and Digital Media Marketing from NYU. I am President of Kamalog Communications and have worked professionally in advertising, public relations, event planning, and higher education administration.