I am an Assistant Professor at the University of Minnesota - Twin Cities. My research focuses on developing message strategies and technology that mitigate the unintended consequences of strategic messages. Additionally, my work seeks to help individuals connect their concrete everyday behaviors to their abstract, long-term goals.
Previously, I earned a Ph.D. and M.S. from Cornell University's Department of Communication, an M.A. from NYU's Culture and Communications program, and a B.A. in Public Relations (Honors) and Political Science (minor: Marketing) from the S.I. Newhouse School and Syracuse University. I also hold professional certificates in Advanced Event Management and Digital Media Marketing from NYU. I am President of Kamalog Communications and have worked professionally in advertising, public relations, event planning, and higher education administration.